Tuesday, November 02, 2004
Mad Max Statement-of-Purpose-Slash-Welcome-Wagon: Post Numero Uno
4:34 PM
Hi folks. I'm tired of being frustrated & depressed about the business of publishing--so, following the principle that misery loves company, I've decided to start my own blog. Welcome to BookAngst 101.
Writers, agents, publishers and booksellers all agree that the business of selling books has become heartbreakingly hard. So what can we do? I'm a senior publishing executive, and I'd like to hear your thoughts. Bitch & moan as necessary--I'm very much in the mood for that myself these days--but ultimately I'm hoping we can take for granted that the books we write, agent, publish, and sell actually matter to us, and that the people involved in every phase of the process care, deeply, about those books succeeding. (Obviously "success" in this regard is a relative thing, measured according to a sliding scale; but that's a topic for another post.)
My hope is that this will provide a constructive forum for venting, yes--for extending, perhaps, what constitutes the publishing "community"--but also for throwing out ideas that might prove useful to someone else, to discuss what's working & what's not... Above all, for both neophyte and grizzled pro to share their insights, frustrations and predictions, and maybe, along the way, be reminded of why we didn't all become accountants in the first place.
Yours truly,
Mad Max Perkins
Writers, agents, publishers and booksellers all agree that the business of selling books has become heartbreakingly hard. So what can we do? I'm a senior publishing executive, and I'd like to hear your thoughts. Bitch & moan as necessary--I'm very much in the mood for that myself these days--but ultimately I'm hoping we can take for granted that the books we write, agent, publish, and sell actually matter to us, and that the people involved in every phase of the process care, deeply, about those books succeeding. (Obviously "success" in this regard is a relative thing, measured according to a sliding scale; but that's a topic for another post.)
My hope is that this will provide a constructive forum for venting, yes--for extending, perhaps, what constitutes the publishing "community"--but also for throwing out ideas that might prove useful to someone else, to discuss what's working & what's not... Above all, for both neophyte and grizzled pro to share their insights, frustrations and predictions, and maybe, along the way, be reminded of why we didn't all become accountants in the first place.
Yours truly,
Mad Max Perkins
6 comments:
Good call, Max. I can gripe with the best of them, but I think straight off the bat, we need to make clear that most of the people who work in publishing "are" actually doing the best they can. I suspect the single biggest problem is a supply and demand one - more books are published than are needed. Worse, more people are capable or writing a decent book than the market can accommodate, a market that doesn't always want "decent" books anyway. So yes, there are niggling complaints, but the people who make a sport out of griping should try something else for a career. Life isn't fair, there's no level playing field - you can try to combat those things and you can write the best you can, but you have to accept that's the way it is.
Amen, brother ...
These are some things I would like to see discussed:
1. what a writer can do to become visible to his publisher before a book comes out--so often one remains the needed high class "wallpaper" behind the lead books, the needed "item" to help make up a "list";
2. what an editor can do to make a book more acceptable to marketers, who control its visibility;
3. what should be done about the commenter's idea that "more books are published than are needed"--that may be true, but most books are printed and never promoted in any way beyond the sending out of some review copies.
4. what can a writer genuinely contribute to his own marketing? His business should be writing, rather than flailing about, trying to make up for what the publisher doesn't do. But so often great swaths of time are taken up with just that, though it's not his field of expertise.
5. what can writers and editors do to ensure reviews in pre-pubs? Recently a friend sank his advance into promotion, then got almost no pre-pubs. What to do?
Best of luck to you--
Things are grim, to be sure, but on the subject of popular tastes and the relevance of literary fiction it occurred to me recently when I was reading a manuscript that the (admittedly theoretical) general reader does have affinities that book publishers can appeal to without totally integrating marketing and aesthetic concerns. I imagine a reader who hasn't read much, won't pick up allusions, might not live in New York or be fluent in the terms of its self-obsession, so what does that leave her with: the conflict between city and country, the collision of human appetites with the various constraints that reader has devised or yielded to in order to endear herself to her neighbor(maybe out of good will, maybe just so she can conquer him down the road), what seems real and what seems like something suspiciously created by forces she doesn't trust? That stuff can take any form, and, depending on that form, fall anywhere politically or, ideally, avoid politics altogether and lure a reader with a grain still of curiosity into an unsettling experience of empathy with something foreign to herself.
Congratulations on coming out of the editorial bunker.
I know that most editors are doing the best they can and are overworked. But the time they take to send back word of rejection (or acceptance) is far too long. It's wrong. They're forced into this because of economic issues that are hurting publishing.
As a writer I want a good relationship with an editor, and the current condition of the industry can preclude this.
Luckily I have a good relationship with my publisher in England - even though I live in the US. But I wish the industry was healthier here in the states so I could better connect with an editor here.
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Nature: Synopsis
This is a disclaimer:
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Have you ever wondered why you find yourself walking out of a bookstore and thinking to yourself,
“I always spend too much in here...” or “I didn’t intend on spending that much...” when moments earlier you found yourself desperately trailing over a huge pile of books (in no doubt, some attractive pyramid formation) and hooked by some sort of “Free Book” promotion.
The books... and the signs... and the posters, all shiny and bright screaming to you, “Buy Me, Buy Me, Buy Me, I’m the next INSERT BEST SELLING AUTHOR NAME HERE...” or proudly displaying a number of dazzling quotes by some celebrity or established author?
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End of Message
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