MJR's notion about including a CD sampler of backlist titles in new hardcovers, gratis, is interesting too--there are obvious cost and packaging issues to that one (e.g., do you shrinkwrap the book to protect the CD? but isn't shrink-wrapping the most despised form of prophylactic known to book lovers, who want a check to, umm, sample the goods before they pay for their fun?), but details be damned. It's an idea that, for the right author at the right time, is worth serious consideration.
IF YOU KNOW OF ANYBODY WHO'S ALREADY DOING THIS, PLEASE REPORT BACK. Thanks.
*P.S. The phrase "Ads don't sell books" does not necessarily reflect the views of management... Actually, it does--but that's what we (even editors) like to call A Whole Nuther Story.
P.P.S. A reminder to published writers [see FRIDAY'S POSTING] -- the more data I have, the more useful my "report" will be. ALL INFO CONFIDENTIAL, that's a promise. And please pass this link along to others.
"Writing is considered a profession, and I don't think it is a profession. I think that everyone who does not need to be a writer, who thinks he can do something else, ought to do something else. Writing is not a profession but a vocation of unhappiness. I don't think an artist can ever be happy."
PRACTICAL MARKETING [Courtesy Zornhau, 2005]
"They should put the 1st couple of pages up in subway adverts. Having read them several times, you'd feel compelled to try the book - if it was any good."
PLATE OF SHRIMP [Courtesy Alex Cox’s REPO MAN, circa 1984]
"A lot of people don't realize what's really going on. They view life as a bunch of unconnected incidences and things. They don't realize that there's this like lattice of coincidence that lays on top of everything. I'll give you an example, show you what I mean. Suppose you're thinking about a plate of shrimp. Suddenly somebody will say like "plate" or "shrimp" or "plate of shrimp" out of the blue, no explanation. No point in looking for one either. It's all part of a cosmic unconsciousness."
- ► 2005 (75)