I want to hear from authors about how their books are published & marketed (specifically, those whose careers have included more than one publisher). OK, laugh if you must--I predict that 97% of your comments would've sent Lenny Bruce to prison back in 1967. (Thank our lucky stars for these more progressive times!) But the (human) database available to us is considerable, and I'd like your help in tapping into it--both through the details of your own experience, and also in terms of your passing this along to other writers you think might be willing to participate.
Here are the rules: Authors will NOT be named. Publishers will NOT be named. Sales figures (if you choose to provide them) will NOT be included, except perhaps in a relative sense--if you tell me Book 1 sold 10,000 copies and Book 2 sold 11,000 copies, I'll call that a 10% increase, without specifying the base figure. Michael Connelly, James Bradley, Margaret Atwood, Nick Hornby, Karen Armstrong--if you're listening (yeah, right!), you have my word of honor that I won't sell you out to the National Enquirer. [I know what you're thinking--tough to enforce, this word of honor stuff, when you're dealing with somebody who's not using his own name!]
Here are the questions--again, for writers who've had more than one publisher.
1. what (if anything) did publisher #1 do especially well as pertains to the positioning/marketing of you/your book(s)?
1A. how many books did you publish there?
1B. if more than one, did your sales increase/decrease/stay the same?
2. why did you switch publishers?
3. did your sales on the first book w/ publisher #2 increase/decrease/stay the same relative to publisher #1?
4. did you do subsequent books with publisher #2?
4A. if so, did your sales increase/decrease/stay the same?
5. when you switched publishers, were any promises made (or implied) about a bigger marketing effort than what you'd had before?
5A. if so, list them; and to what extent did they deliver on their promises?
6. promises notwithstanding, what differences did you see in the efforts between pub #1 and pub #2?
7. what (if anything) did publisher #2 do especially well?
8. are you glad you switched publishers? why/why not?
9. based on your own experience, what one or two things have had the most impact on the successes you've achieved so far?
10. what are the one or two things that have had the least impact--waste of time, waste of money, etc?
11. knowing what you know now, what strategies would you most want to see implemented for your next book?
12. any other comments?
THANK YOU! Replies to firstname.lastname@example.org
"Writing is considered a profession, and I don't think it is a profession. I think that everyone who does not need to be a writer, who thinks he can do something else, ought to do something else. Writing is not a profession but a vocation of unhappiness. I don't think an artist can ever be happy."
PRACTICAL MARKETING [Courtesy Zornhau, 2005]
"They should put the 1st couple of pages up in subway adverts. Having read them several times, you'd feel compelled to try the book - if it was any good."
PLATE OF SHRIMP [Courtesy Alex Cox’s REPO MAN, circa 1984]
"A lot of people don't realize what's really going on. They view life as a bunch of unconnected incidences and things. They don't realize that there's this like lattice of coincidence that lays on top of everything. I'll give you an example, show you what I mean. Suppose you're thinking about a plate of shrimp. Suddenly somebody will say like "plate" or "shrimp" or "plate of shrimp" out of the blue, no explanation. No point in looking for one either. It's all part of a cosmic unconsciousness."
- ► 2005 (75)