First, M.J. draws our attention ["A 47% Sales Increase? That's a big bite!" Nov. 30] to a fantastic author-promotion site called MEETTHE AUTHOR.COM (which she credits Galley Cat for bringing to her attention) that's more fun than a barrelful of monkeys, an innovative way of introducing authors to their potential readers that comes to us (surprise!) from an creative & industrious group across the pond (England, that is). Check it out and spread the news.
Then, after Max contacted scores of people around town over the last few days w/ a questionaire about opportunities--real and potential--in the realm of online marketing; and had begun preparing something similar for book-bloggers, inquiring about the extent to which they might serve as a supplement to/replacement for the diminishing pool of book-review pages, he discovered--yup!--that M.J. had come & gone on both those scores as well ["Bloggers as Reviewers," Nov. 29]. Check out the interview w/ Kelly Leonard, TWBG's executive director of online marketing, who talks at length about the increasing importance of blogs...
Oh, and while we're at it, we might as well credit M.J. w/ bringing our attention to two other promising book-marketing enterprises ["Why This Works ", Nov. 22], VIDLIT.COM (check out their Yiddish with Dick and Jane flash presentation, especially) and JIBJAB.COM, famous for their hilariously even-handed Kerry/Bush "This Land Is Our Land" animated parody.
Good thing Max ain't done quit his day job...
"Writing is considered a profession, and I don't think it is a profession. I think that everyone who does not need to be a writer, who thinks he can do something else, ought to do something else. Writing is not a profession but a vocation of unhappiness. I don't think an artist can ever be happy."
PRACTICAL MARKETING [Courtesy Zornhau, 2005]
"They should put the 1st couple of pages up in subway adverts. Having read them several times, you'd feel compelled to try the book - if it was any good."
PLATE OF SHRIMP [Courtesy Alex Cox’s REPO MAN, circa 1984]
"A lot of people don't realize what's really going on. They view life as a bunch of unconnected incidences and things. They don't realize that there's this like lattice of coincidence that lays on top of everything. I'll give you an example, show you what I mean. Suppose you're thinking about a plate of shrimp. Suddenly somebody will say like "plate" or "shrimp" or "plate of shrimp" out of the blue, no explanation. No point in looking for one either. It's all part of a cosmic unconsciousness."
- ► 2005 (75)
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- Cycling (no: CRASHING) as Metaphor for the Writing...
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- The (Good) News from Paraguay
- Memo to Publishers: "Ads DO Sell Books"
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- MAD MAX SURVEY: Authors Speak!
- In Defense of Anonymity *#*
- Bashing? Moi?
- MAD MAX SURVEY: Editors on Marketing
- Mr. Cader, and Mr. Cader
- Johnny Damon Wept: The Curse Lives On
- Mad Max Statement-of-Purpose-Slash-Welcome-Wagon: ...
- ▼ November (13)