Tuesday, November 30, 2004

Mad Max, R.I.P.? Hail to M.J. Rose...

On two (or is it three?) separate fronts today, Mad Max discovered that he's been scooped on topics he's been sniffing at--rendered, effectively, redundant by super-sleuth/marketing braveheart M.J. Rose at Buzz Balls & Hype...

First, M.J. draws our attention ["A 47% Sales Increase? That's a big bite!" Nov. 30] to a fantastic author-promotion site called MEETTHE AUTHOR.COM (which she credits Galley Cat for bringing to her attention) that's more fun than a barrelful of monkeys, an innovative way of introducing authors to their potential readers that comes to us (surprise!) from an creative & industrious group across the pond (England, that is). Check it out and spread the news.

Then, after Max contacted scores of people around town over the last few days w/ a questionaire about opportunities--real and potential--in the realm of online marketing; and had begun preparing something similar for book-bloggers, inquiring about the extent to which they might serve as a supplement to/replacement for the diminishing pool of book-review pages, he discovered--yup!--that M.J. had come & gone on both those scores as well ["Bloggers as Reviewers," Nov. 29]. Check out the interview w/ Kelly Leonard, TWBG's executive director of online marketing, who talks at length about the increasing importance of blogs...

Oh, and while we're at it, we might as well credit M.J. w/ bringing our attention to two other promising book-marketing enterprises ["Why This Works ", Nov. 22], VIDLIT.COM (check out their Yiddish with Dick and Jane flash presentation, especially) and JIBJAB.COM, famous for their hilariously even-handed Kerry/Bush "This Land Is Our Land" animated parody.

Good thing Max ain't done quit his day job...

2 comments:

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A VOCATION OF UNHAPPINESS [Courtesy Georges Simenon (1903-1985)]

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PRACTICAL MARKETING [Courtesy Zornhau, 2005]

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PLATE OF SHRIMP [Courtesy Alex Cox’s REPO MAN, circa 1984]

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