Saturday, February 12, 2005
Bowshots, Pt. 2: Beyond 'A New Yorker's Map of the World' (and Costco Too)
3:40 PM
Comment:
"You say that a couple of publishers are doing an active pre-pub outreach to readers. But I'm curious how they're finding these readers....I still think this is a question of reaching out to the typical consumer, who the publishing industry refuses to believe lives outside of New York City, and could care less if another book about publishing executives and their nannies ever makes it to the shelves... And I still maintain that they're not effectively reaching those markets."
Dear MLH: I don't dispute that we're not effectively reaching those markets; but in terms of that outreach to readers I mentioned, I can assure you (because a number of my own books have been sampled thusly, and I've seen the unedited readers' reports): they represent the broadest possible cross-section of America's diversity. They come from all parts of the country (rarely, in fact, do they hail from New York), they represent the broadest possible range of education and literary sophistication--and they do, indeed, shop at Costco. ["Not that there's anything wrong with that!"]
For the record, I'm a proud, card-carrying member of the Costco Collective...
"You say that a couple of publishers are doing an active pre-pub outreach to readers. But I'm curious how they're finding these readers....I still think this is a question of reaching out to the typical consumer, who the publishing industry refuses to believe lives outside of New York City, and could care less if another book about publishing executives and their nannies ever makes it to the shelves... And I still maintain that they're not effectively reaching those markets."
Dear MLH: I don't dispute that we're not effectively reaching those markets; but in terms of that outreach to readers I mentioned, I can assure you (because a number of my own books have been sampled thusly, and I've seen the unedited readers' reports): they represent the broadest possible cross-section of America's diversity. They come from all parts of the country (rarely, in fact, do they hail from New York), they represent the broadest possible range of education and literary sophistication--and they do, indeed, shop at Costco. ["Not that there's anything wrong with that!"]
For the record, I'm a proud, card-carrying member of the Costco Collective...
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