1. Those of you urbanites (readers, writers, riders, writers who read, riders who read, etc) who travel by mass transit (subway, bus, light-rail, barrel-rolling-down-hill, etc):
A. Do you pay attention to the adverts that one sees in subways, on the sides of buses, etc. --1-800-LAWSUIT ("You, too, may want to sue the producers of VIOXX"), e.g.?
B. Have you ever seen BOOK ads in such places?
C. If yes, has an ad ever (even just once) caused you to say (to yourself), Oh, I didn't know that was out--that is, did it register in a favorable fashion?
D. Have you ever, even just once, bought a book because of such an ad?
2. Those of you publishers (editors, editorial assistants, marketeers, publicists, persons working in the mailroom, actual publishers, etc) who've ever been involved with a book that included mass trans adverts in its marketing bundle:
A. Have you ever had the experience of someone saying (aloud), Hey, I saw your book ad on the M1 bus uptown, on Madison? [That's just an example; answers need not be limited to viewings on Madison Avenue.]
B. Did you feel that the ads played a role in increasing the book's visibility?
C. Would you do it again? If so, what did you like about it? If not, why not?
As always, feel free to respond to me directly (via email: email@example.com) and/or anonymously.
"Writing is considered a profession, and I don't think it is a profession. I think that everyone who does not need to be a writer, who thinks he can do something else, ought to do something else. Writing is not a profession but a vocation of unhappiness. I don't think an artist can ever be happy."
PRACTICAL MARKETING [Courtesy Zornhau, 2005]
"They should put the 1st couple of pages up in subway adverts. Having read them several times, you'd feel compelled to try the book - if it was any good."
PLATE OF SHRIMP [Courtesy Alex Cox’s REPO MAN, circa 1984]
"A lot of people don't realize what's really going on. They view life as a bunch of unconnected incidences and things. They don't realize that there's this like lattice of coincidence that lays on top of everything. I'll give you an example, show you what I mean. Suppose you're thinking about a plate of shrimp. Suddenly somebody will say like "plate" or "shrimp" or "plate of shrimp" out of the blue, no explanation. No point in looking for one either. It's all part of a cosmic unconsciousness."
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